Platform Schmatform

January 21, 2013

This is a guest post by Mike Loomis. Mike helps people launch and grow their dream projects, books, and businesses. He’s a strategic partner to bestselling authors, global ministries, publishers, as well as startups, and aspiring messengers.  Check his website out here and follow him on Twitter here.

Are you stressed about growing your platform? No, you’re obsessed. Right?


Photo credit: MikeBaird

Do you know the number of Twitter and Fan Page followers, accurate to within 3%? How many times per week do you check?

Michael Hyatt is awesome, and so is his book, Platform. Highly recommend it.

A friendly reminder

It doesn’t take 10,000 fans to be successful. And by “successful” I mean financially, as an author, artist, business owner – you name it!

If you’ve ever considered sending money to web sites promising “bombastic growth” or “Get a Gazillion Fans” I can relate. I’ve watched those free webinars and learned some valuable wisdom. But…

You can own a thriving online business and have nine Facebook Likes.

You can enjoy a stream of inquiries from your web site, and not remember your Twitter password.

It’s possible to get a two-book publishing contract, and not blog every week.

If you believe you need 10,000 fans before you (fill in the blank), maybe it’s simply procrastination.

If your business model requires three pre-scheduled Tweets per day – every day – then you might not have a real business.

I know people who are very successful, and have three clients. Do you have THREE people around you that you’ve helped, in ways that earned their respect – and their money?

How about twelve people? (You can accomplish lots of great stuff with a twelve person tribe)

Then why?

Then why try so hard to connect with 10,000 strangers? Prove yourself. Get great at what you do, and enjoy your work, with the people around you right now.

Pay attention to your connections. Just remember, social media is a great place to GIVE, but it’s a lousy (and frustrating) place to GET.

By the way, I’m writing this to myself. Agree? Disagree? Just don’t Unfollow me, OK?


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  • Reply Alana Mokma January 21, 2013 at 6:54 am

    Haha. Mike, this was a really encouraging “note” to receive in my in-box this morning! I struggle with keeping track of the numbers. I’ve definitely been guilty of being so focused on the numbers that I end up neglecting a few people who reach out to me. Blech. Thanks for this reminder of what the “tribe” is all about. 

    ps. I followed you this morning. 😉 

    • Reply Mike Loomis January 21, 2013 at 10:14 am

       YAY!  I need to go check my Twitter account….

      OK, I’m back.   Thank you, Alana. The successes I note are all real-life, and within the last 6 months.  Therapeutic for me to reflect on!

  • Reply Ann Musico January 21, 2013 at 9:24 am

    I loved it – and it makes great sense!  I agree with Alana – very encouraging!  I signed up and am following – Michael you always share the neatest resources!

    • Reply Mike Loomis January 21, 2013 at 10:16 am

       Thanks, Ann!  “Encouraging” is what I hoped this post would be!  Many thanks to Michael and Claudia.

      • Reply Claudia Good January 22, 2013 at 12:21 pm

        Great to have you Mike, thanks for the guest post!

  • Reply annepeterson January 21, 2013 at 9:55 am

    Good post, Mike. Those numbers. You can go days without noticing them at all, and then all of a sudden they go down and you start looking for the leak, the reason, the way to stop the downward spiral. All of which causes you to get your focus on why you write. Because you feel called to write, because you have something to say, because writing is like breathing. Thanks, for the reminder. It’s not the numbers, it’s the people.

    • Reply Mike Loomis January 21, 2013 at 10:29 am

       Yeah, Anne – What is it about those DROPS?!  I agree with your point – It’s about people.  Or one person, huh?

      • Reply annepeterson January 21, 2013 at 10:38 am

        And when the final curtain falls, when all is said and done,
        We’ll understand we’ve written for an audience of one.  Anne Peterson

    • Reply Michael Good January 21, 2013 at 1:14 pm

      Great point, Anne! It’s not about the numbers, but the people. It’s about providing real value to the people who are in your circle of influence, as small as it might be. 

  • Reply Rick Gibbs January 21, 2013 at 10:05 am

    Great reminders, Michael and Mike!

    • Reply Mike Loomis January 21, 2013 at 11:21 am

       Thanks, Rick!  It’s so easy to get in the ditch on either side of this

  • Reply Ann Musico January 21, 2013 at 10:37 am

    Mike – looking forward to learning from you!

    • Reply Mike Loomis January 22, 2013 at 9:28 am

       Thank you, Ann –  From your web site, it looks like YOU have some helpful truths to share!

      • Reply Ann Musico January 22, 2013 at 9:43 am

         Thank you, Mike.  I appreciate that.

  • Reply CHAR Photography January 21, 2013 at 12:35 pm

    Such a refreshing perspective! Love it. 

    • Reply Michael Good January 21, 2013 at 1:16 pm

      Totally agree, Char! It’s easy to get caught up in busy work and forget about what is actually creating real value to people. Real value is what you get paid for. 

  • Reply Marilyn Luinstra January 21, 2013 at 7:40 pm

    Great post Mike. I can relate to you. Thanks for venting and being honest.

    • Reply Mike Loomis January 21, 2013 at 7:52 pm

       Thanks, Marilyn!  Good to pause and reflect on what’s important…

  • Reply BarneyVillarreal January 21, 2013 at 11:24 pm

    I hate that you’re not here anymore! 🙁

  • Reply Rob Still January 22, 2013 at 10:08 am

    Agree. Good advice Mike! But I still want to build a platform to reach the people who need what I can offer.

    • Reply Mike Loomis January 22, 2013 at 10:32 am

       Absolutely, Rob – (…Me too!) –

  • Reply Christa Sterken January 22, 2013 at 10:36 am

    Interesting perspective…thanks for sharing. Food for thought today

    • Reply Claudia Good January 23, 2013 at 1:28 pm

      I checked out your site, looks great! I love and relate to your desire to “live abundantly and on purpose!” How long have you been a blogger?

  • Reply Anastacia Maness January 22, 2013 at 10:57 am

    Thanks for this post! I can really relate. In fact I’ve actually decided to back off of building my platform on purpose this year. I have writing and family goals to work on. I can’t get caught up on the numbers or the rest of my life will suffer.

    • Reply Mike Loomis January 22, 2013 at 11:13 am

       Thank you, Anastacia. I think we all can relate to the balance required  – and focus on those around us!

    • Reply Claudia Good January 22, 2013 at 12:19 pm

      I love that you are pursuing being a writer along with being an obviously busy mother! 🙂 What time of day do you find best for writing?

      • Reply Anastacia Maness January 23, 2013 at 10:37 am

        I used to blog and write at night when everyone else had gone to bed. I wasn’t getting enough sleep though.

        I’m now attempting to get up early to write. That isn’t necessarily working either but I’m trying.

        Otherwise I find a few minutes here and there while feeding my baby.

        • Reply Claudia Good January 23, 2013 at 1:31 pm

          It’s cool that you are still pursuing something which makes your heart sing! All the best to you as you continue to pursue writing 🙂

  • Reply Tom Dixon January 22, 2013 at 9:22 pm

    I love the perspective as I try to grow my platform one reader at a time.  I am focusing on delivering the best content I can and letting the traffic follow when and if it does. One thing I’ve learned in my brief blogging adventure is there are NO shortcuts!

    • Reply Mike Loomis January 24, 2013 at 7:51 am

       Tom – Well said – NO shortcuts!  (Love your catch phrase  – “Do you look forward to Monday?”)

  • Reply JD Maberry January 25, 2013 at 2:13 pm

    Great post Mike. Touching a single person with your work is more important than gaining followers on Twitter or Facebook, but it is so easy to lose site of that. Thank you for the reminder. So often we hear about the importance of growing a platform in size rather than depth for a few. 

    • Reply Mike Loomis January 26, 2013 at 11:43 am

       Thanks, JD!  That’s exactly what I needed reminding of, too!  Really helping one person today…

  • Reply Ken Winton February 1, 2013 at 6:51 pm

    I have been working with social media (FB, Twitter, Goggle+, LinkedIn and the list goes on and on) for quite awhile. I am wondering about my time best spent, should it be social networking sites or to continue writing, speaking and developing my message. I am beginning to lean towards the latter, I like the thought of going deeper verses wider. Thanks Mike, good insights!

    • Reply Mike Loomis February 1, 2013 at 6:58 pm

       I’m wondering that, too!  😉

      Maybe Michael and other commenters can weigh in!…

    • Reply Michael Good February 4, 2013 at 1:25 pm

      Hey Ken,

      This is something I often think about too. I know when I was starting my music lesson business, initially I spent too much time on Facebook trying reach out and connect there. I learned it was better, i.e. I got more clients, when I reached out to people directly through email or a phone call. 

      I actually had a little system down where I’d email someone of influence who had an audience (because I did not) introducing myself and mention an idea I had about how I could help them. In that email I said I’d followup in a couple days with a phone call. In a few days I’d call and we’d talk in more detail. 

      I got far more clients by picking up the phone and calling than I ever did with social media. While social media is very powerful, if you don’t have much of an audience already, I see it as having more long term benefits than short.

      Like Mike said, it’s a great place to give, not to get. 

      If you’re interested, I wrote a post going into more detail about how I “borrowed” an audience: http://wholeheartedhuman.com/how-to-get-customers-without-an-audience/

  • Reply Jon Stolpe February 3, 2013 at 11:30 am

    Great thoughts here.  This is something many of us struggle with in the blogging community, and I appreciate the way you addressed this subject of platform building.

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