In business, I’ve learned you need to have the right approach to getting new clients and building your business.
It’s so easy to be focused on needing to make money, especially when you’re just starting out. The way to make money, however, is to figure out how you can add value to the lives of those in your target market. Do this, and the money will follow.
At first, when offering our free classes for our music school, my approach was, how can I get the most students enrolled the fastest?
I soon learned that this was an awful approach and if I continued the classes with this approach, they would just come across as a big sales pitch for the business.
Instead, I focused on how I could make the classes really helpful and valuable for the parents and students, regardless of whether they enrolled or not.
This method has worked wonders. The parents and students see the great value we offer from a free class, and become confident that they are going to get that much more value from paid lessons.
So, lesson learned, rather than thinking about how to make more money or get more clients, the better approach is to think about how you can help and add more value to the lives of those in your target market.
What has your approach been? Do you need to reconfigure and get back to helping people and adding value?