Behind The Scenes Of Starting A Business

January 16, 2012

I’m in the third week of going full time with my business, Soundboard Music School. It’s been very exciting, but a bit of a whirlwind too. I’ve received lots of advice and encouragement from some good friends, a lot of which I met through Free Agent Academy.

Right now, my focus is on building my student base. My marketing strategy at the moment includes multiple avenues. I am working with some friends that are connected with my target market,  using Google AdWords, putting posters up at libraries and coffee shops, and Craigslist. I am also going to be offering free workshops in the community in the coming weeks.

Even though I hadn’t quite hit my projections by my launch date, I’ve made some encouraging progress since. This week, I have a new student starting and had four more inquiries. Also, the traffic on my site has picked up.

This is only my third week and it’s been quite a roller coaster ride already! There are so many things that I want to do for the business, it’s been challenging to know where my time is going to be best used.

However, I love the benefits! I no longer have an hour-plus commute to and from work. My son no longer looks at me as a stranger and I get to eat lunch each day with my wife. Amazing. I am truly blessed!

This is the start of my journey as an entrepreneur.

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  • Reply Deb Ingino January 17, 2012 at 9:26 am

    Michael you are a rich man already!
    Keep on keepin’ on nothing worthwhile happens overnight and you have everything it takes to hit this out of the park!

    • Reply Michael Good January 17, 2012 at 9:33 am

      Thanks, Deb! I couldn’t do it without the support of those around me.

  • Reply Justin Lukasavige January 17, 2012 at 10:21 am

    Rock on, Michael! There are some tradeoffs, but the benefits always outweigh them. Keep at it!

    • Reply Michael Good January 17, 2012 at 10:32 am

      I totally agree, Justin! Thanks for your friendship, encouragement, and advice. They mean a lot.

  • Reply Annette January 17, 2012 at 12:42 pm

    Hey Michael, I am very excited about your new venture. I just checked out your website, and it is very professional-looking. Best wishes!!!

    • Reply Michael Good January 17, 2012 at 3:56 pm

      Hey, thanks Annette! I got a lot of tips from friends.

  • Reply Kevin Miller January 17, 2012 at 12:50 pm

    This is the real deal…I so honor you for committing and going after it Michael. You’ll end up where few people end up, cause you’re doing what few people will do. Thanks so much for sharing it with us, and letting me be a small part.

    • Reply Michael Good January 17, 2012 at 3:58 pm

      Absolutely, Kevin. It’s an honor to know you and Teri. FAA has been such an inspiration. Couldn’t have come even this far on my own, that I know for a fact.

  • Reply Anonymous January 17, 2012 at 2:39 pm

    Nice to hear a progress report!

    • Reply Michael Good January 17, 2012 at 3:58 pm

      For sure, Jason. I’d love to hear more about your journey as well sometime.

  • Reply Ryan Ash January 17, 2012 at 6:55 pm

    I think those benefits are better than a matching 401(k) and health insurance in my opinion! I’m glad that it’s picking up steam, and I’m looking forward to talking to you more about it again soon!

    • Reply Michael Good January 17, 2012 at 10:00 pm

      Ryan, I agree. Like Justin said, there are trade-offs, but the benefits always outweigh them.

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